Getting to Yes with Content

When you think about the most important strategic asset you have as a business, many overlook the value of the content you provide to your customers.

Content is messy. It is time consuming. But when done properly, content can operate like the best possible sales force you could ever hope to hire or train. In order for content to work as a sales force, you need to start developing relationships with your customers. Strong relationships are the basis for everything; in business, in life, in sales. 

In this video, "Great Relationships Begin with Great Conversations," I discuss how thinking about content as a conversation can give you a great framework for how to build great customer relationships. A great lead (or lede) can make the difference in getting that strong relationship with your customers off on the right foot.





To read more about this topic:
Great Relationships Begin with Great Conversations: An Open Letter to the Content Community


via Online it ALL Matters http://onlineitallmatters.blogspot.com/2013/09/getting-to-yes-with-content.html