Brand Experience In A Post Advertising World

Customers are intimately familiar with how brand excitement or brand dislike is communicated: word of mouth, written recommendations, ratings, reviews, etc. Everyone can access information about a brand’s stuff – the good, bad, and ugly. When digital was young, we approached it with an advertising mindset. But digital media, mobile media, and social media are […]



from Branding Strategy Insider http://ift.tt/1ym42Te

via IFTTT