The debacle over the Rob Lowe DirecTV ads and the accuracy of their claims is a reminder of just how much pressure marketers are under to get cut-through. Thing is – where’s the cut off point? How do you decide whether the claims you’re making are justified and how do you know you have pushed […]
from Branding Strategy Insider http://ift.tt/1D7hgVa
via IFTTT
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.