How to Measure Conversion Values from Twitter, Facebook

While setting up conversion tracking is a must, setting up values for those conversions is equally important. Even if you don’t have an ecommerce site ...

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How to Track Ecommerce Shoppers Across Devices

We live in a multi-device world. Ecommerce marketers need a clearer understanding of device paths that drive revenue, devices your shoppers use to browse your store, ...

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Why filter bars are better than left-hand filters

Left-hand filters are so last year darling! Find out why filter bars are so much better than left-hand filters.

The post Why filter bars are better than left-hand filters appeared first on UX for the masses.

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How to Perform Your Own Lean Mobile Usability Testing

June 24, 2015

You have a great idea for an app or a new feature for your responsive website. Yet your company doesn’t have the bandwidth or research budget to test it through “official channels,” or worse, your client doesn’t believe in testing altogether.

But don’t give up! You can get all of the tremendous benefits of customer feedback by doing your own lean mobile usability testing with 10-15 potential customers per day for about $20. This article will show you how.

Over 15 years ago, Steve Krug wrote Don't Make Me Think!—a seminal book on usability testing in which he stated, “I believe strongly that everyone … can—and should—be doing their own testing.” Yet to this day, many teams don’t do their own testing, test too late in the design process, or release most features without doing user testing at all.

I believe the reasons for this avoidance are the three insidious “usability testing myths”—myths you...read more
By Greg Nudelman

             

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What Happens When Kids Can Hack Physical Play?

June 25, 2015

Give a kid a tablet and watch them go. As a parent, it’s plenty tempting to hand your child a mobile device because, frankly, it’s keeps them quiet and engaged for hours. If you fed them intravenously, kids would probably go for days on end with their favorite app. And while some of the best apps for youngins are useful educational tools, this situation presents a problem: it’s not healthy for kids to sit around exercising only their thumbs.

That’s where Hackaball comes in. The creation of London-based “innovation accelerator” Made by Many, Hackaball is a durable, croquet-ball-sized sphere that kids can program via iPad to respond with light, sound, and vibration. Kids are invited to use the ball’s functionality to create their own games and use cases (imagine the...read more
By Josh Tyson | UX Magazine

             

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A UX Advantage Podcast with Jared Spool: Reinventing Corporate Structures

Traditional organizational silos are the nemesis of delivering great experiences. How do you scale multidisciplinary teams to enterprise size? Does a culture of design require a fundamental structural shift in how the organization operates?

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Rapid Front-End Prototyping With WordPress

Efficient Image Resizing With ImageMagick

Design Principles: Compositional Balance, Symmetry And Asymmetry

The Secret to Retail Success: Delivering Real Value

PSFK speaks to Deena Varshavskaya, Founder and CEO of Wanelo, about building a company with a vision for the future

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Ending the UX Designer Drought

The first article in this series, “A New Apprenticeship Architecture,” laid out a high-level framework for using the ancient model of apprenticeship to solve the modern problem of the UX talent drought. In this article, I get into details. Specifically, I discuss how to make the business case for apprenticeship and what to look for...

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Designing Great Customer Services

By Laura Keller Published: June 22, 2015 “When an organization is a service organization—that is, their revenue and business model center on offering a service to their customers—the customer service experience has a direct correlation with the success of that organization.” In December of 2014, I wrote a column for UXmatters titled “Designing Great Organizational Services.” It focused on the services a company offers through departments such as Human Resources, Finance, and Information Technology. As service designers, we often forget that these types of services exist. While, as employees, we interact with such services every day, only recently have companies begun to care about employees’ experiences using these services. This has, in turn, made them top of mind for service designers. In contrast, the external-facing services that an organization offers to its customers are what designers typically envision when thinking about service design. When an organization is a service organization—that is, their revenue and business model center on offering a service to their customers—the customer service experience has a direct correlation with the success of that organization. The purest form of service organization is one that has no product. Education, cleaning, financial, hospitality, medical, transportation, and legal services are all examples of pure services. When you introduce a product into a business model, an organization becomes less of a pure service organization. For example, restaurants are a great example of service organizations that also have a product—the food they serve—at the heart of the experience. Both the service and the food have to be good for the customer to have a good overall experience.

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Designing with Analytics

By Pamela Pavliscak Published: June 22, 2015 “The best thing about analytics is that they can show us what people do on their own. The worst thing is that analytics don’t tell us much about context, motivations, and intent.” When we think of analytics, we think of marketing campaigns and funnel optimization. Analytics can seem a little overwhelming, with so many charts and lots of new features. How can we use analytics for design insights? The best thing about analytics is that they can show us what people do on their own. The worst thing is that analytics don’t tell us much about context, motivations, and intent. Like any kind of data, there are limitations. But that doesn’t mean analytics aren’t useful. Working with analytics is about knowing where to look and learning which questions you can reasonably ask.

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Effective Logo Design, Part 3: How Geometry Influences Logo Design

Dwell President Casts New Rules of Luxury Consumer Spending

DWELL Media president Michela O'Connor Abrams on why the new affluent have no regard for luxury for luxury’s sake

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For Wearable Technology UX Gain Has to Outweigh UX Cost

June 15, 2015

With all the debate over whether the latest generation of smartwatches will succeed or fail, I’m reminded of a funny memo about predictions that circulated around our office last summer. It was a list of Best in Show winners at the Consumer Electronics Show (CES). Given that an esteemed jury selected them, you might think they were good. If so, you’d be very wrong. Nearly every product on the list was a failure, not least the Motorola Xoom and the Palm Pre.

One big reason experts aren’t good at predicting success or failure in innovation is that they’re experts. If you spend all your time looking at new devices, you are nothing like a normal person. The Palm Pre did have an awesome interface—if you happen to be an interface connoisseur. But normal people don’t get excited over such things, and they’re going to be the ones who will actually determine...read more
By Ben Reubenstein

             

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Apple Isn’t the Only One Using UX as a Competitive Advantage

Apple, Disney, Airbnb, and Uber use UX to differentiate themselves and get ahead of the competition. But there are other companies doing that too. And it’s exactly what the UX Advantage Conference in Baltimore, August 18–19, is all about. Jared Spool and Karen McGrane interview 13 leaders, all focusing on how their organizations are prioritizing UX […]

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The State of Content Marketing 2015 – Stronger With a Twist of Scale

Marketers struggle when they layer in content to power the same old marketing structures and processes. That has to change. Our annual State of Enterprise Content Marketing explores that issue and others facing the industry today. Continue reading →

The post The State of Content Marketing 2015 – Stronger With a Twist of Scale appeared first on Content Marketing Institute.

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Understanding the Emotional Response

Matt Griffin on How We Work: The Art of Creating Accurate Estimates

A Simple, No BS Method to Measure Content Marketing ROI

“Content marketing ROI” produces 10 million search results. In that clutter, David Meerman Scott offers a valuable nugget: Base your content marketing ROI on Google AdWords equivalency. Here’s what we learned with that analysis.
Continue reading →

The post A Simple, No BS Method to Measure Content Marketing ROI appeared first on Content Marketing Institute.

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Virtual Reality’s Future Relies on Storytelling – Interview with Aaron Koblin

The VRSE founder sits down with PSFK to talk about virtual reality's bright and not-so-distant future

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Scannability: Principle and Practice

By Devan Goldstein Published: June 8, 2015 “Making a page scannable is about helping people who are not reading entire sentences.” As writers, it’s easy for us to think that whatever topic has held our interest throughout the stages of research, synthesis, and composition will also pull our readers through to the end of whatever we’ve written. But that’s not the case. Many who come to this article may not even reach the end of this sentence, as the article “How People Read Online: Why You Won’t Finish This Article” explains. So how can writers reach people who don’t read? Through scannability.

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Toward a Culture of Integrated Practice

By Michael Davis-Burchat, Daniel Szuc and Josephine Wong Published: June 8, 2015 “For over a century, workers in most spheres … have been held captive by the idea that the division of labor is the right approach.” Frederick Winslow Taylor was a Quaker, so was repulsed by waste. With only a stopwatch and a clipboard, he set about inventing a productivity revolution. Using modular parts made it possible for laborers to specialize, and specialists were quicker to master competencies and to produce widgets at scale. We can trace the origins of scientific management, industrial engineering, and the lifelong pursuit of efficient returns on capital to Taylor. People often refer to these ways of working as Taylorism. To this day, many do not question Taylorism, primarily because it was the foundation of many business, engineering, and marketing texts. All of these professions built their knowledge atop the same foundation—which is as old as the Harvard Business School, making it roughly the same age as game-changing innovations like the assembly line and incandescent light bulb.

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Stop Sprinkling Emotion, Start Creating Magic and Meaning

June 9, 2015

I love Zappos. My UPS driver and I are friends and I feel no shame in ordering several shoe options—often in multiple sizes. When I think about why I feel deeply loyal, why Zappos makes me smile, and why I use their app as often as I do, it’s not because of the caped squirrel that carries my selections into my shopping cart.

Maybe the squirrel gives me a deeper sense of Zappos’ personality, but my delight as a customer comes from free overnight shipping, a massive selection of shoes, and VIP treatment without judgment when I return a lot of what I order. Truly meaningful emotional connection requires more than a sprinkling of emotional delighters.

Zappos isn’t the...read more
By Amanda O'Grady

             

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