7 Components Of A Powerful Brand Strategy

A powerful brand strategy combines ‘the logic and the magic’ – that mix of rational and emotive elements that, together, combine to give a brand engagement, connectedness, distinction and focus. I talk a lot these days about needing to position a brand beyond reasonable doubt – and by that I mean looking for brand performance […]

from Branding Strategy Insider http://ift.tt/1BvhOnb
via IFTTT