How to Measure Conversion Values from Twitter, Facebook

While setting up conversion tracking is a must, setting up values for those conversions is equally important. Even if you don’t have an ecommerce site ...

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How to Track Ecommerce Shoppers Across Devices

We live in a multi-device world. Ecommerce marketers need a clearer understanding of device paths that drive revenue, devices your shoppers use to browse your store, ...

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Why filter bars are better than left-hand filters

Left-hand filters are so last year darling! Find out why filter bars are so much better than left-hand filters.

The post Why filter bars are better than left-hand filters appeared first on UX for the masses.

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How to Perform Your Own Lean Mobile Usability Testing

June 24, 2015

You have a great idea for an app or a new feature for your responsive website. Yet your company doesn’t have the bandwidth or research budget to test it through “official channels,” or worse, your client doesn’t believe in testing altogether.

But don’t give up! You can get all of the tremendous benefits of customer feedback by doing your own lean mobile usability testing with 10-15 potential customers per day for about $20. This article will show you how.

Over 15 years ago, Steve Krug wrote Don't Make Me Think!—a seminal book on usability testing in which he stated, “I believe strongly that everyone … can—and should—be doing their own testing.” Yet to this day, many teams don’t do their own testing, test too late in the design process, or release most features without doing user testing at all.

I believe the reasons for this avoidance are the three insidious “usability testing myths”—myths you...read more
By Greg Nudelman

             

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What Happens When Kids Can Hack Physical Play?

June 25, 2015

Give a kid a tablet and watch them go. As a parent, it’s plenty tempting to hand your child a mobile device because, frankly, it’s keeps them quiet and engaged for hours. If you fed them intravenously, kids would probably go for days on end with their favorite app. And while some of the best apps for youngins are useful educational tools, this situation presents a problem: it’s not healthy for kids to sit around exercising only their thumbs.

That’s where Hackaball comes in. The creation of London-based “innovation accelerator” Made by Many, Hackaball is a durable, croquet-ball-sized sphere that kids can program via iPad to respond with light, sound, and vibration. Kids are invited to use the ball’s functionality to create their own games and use cases (imagine the...read more
By Josh Tyson | UX Magazine

             

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