Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

For the last decade (#omg!), I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements matching customer-intent. This leads to owners of digital experiences (insanely) expecting all visitors to their websites to convert right away – anything less than that is a failure. Damn the intent […]

Excellent Analytics Tip #27: Chase Smart Calculated Metrics! is a post from: Occam's Razor by Avinash Kaushik

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12 Content Marketing E-Books: A Year’s Worth of Gifts That Keep on Giving

In 2015, the CMI team shared over 35 e-books on topics ranging from essential content marketing processes and tactics, to collections of examples, to ideas and advice from sharp minds. Here are 12 of our favorites in case you missed them. Continue reading →

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Content Strategy Musings for Forward-Thinking Marketers

Readers of Content Strategy for Marketers eavesdrop on Robert Rose each week as he weaves quick stories with his observations on content marketing and content strategy. Now, read the 2015 anthology, starting with these favorites. Continue reading →

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Content Curation Resolutions: 8 Tools to Try in 2016

Resolving to add some new skills, capabilities, and ideas to your content marketing arsenal in 2016? Check out these tools that can help you enhance your content offerings without adding to (and maybe even reducing) your stress level. Continue reading →

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The Ultimate Science-Backed Method for Creating Content That Readers Love

Want to make readers love your content? There’s a formula for it – an exact mathematical equation that defines lovable content. To be more precise, the formula is for readable content. But that’s almost the same as content that’s loved
Continue reading →

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