7 Customer Experience Mistakes Brands Make

It’s widely known, and too often forgotten that brands stand or fall based on the customer experiences they create. If your customer experience is in free fall, one or more of these seven mistakes are the most likely to blame. 1. Lip Service Leadership Leadership is vital for any significant organizational change yet all too […]

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Igniting Brand Growth Via Emotional Connections

Nobel Prize winning research in neuroscience and behavioral economics proves that all humans are irrational, emotional creatures. Both marketers and consumers believe they are in control of their decisions, but research is increasingly proving that assertion wrong. There is something deeper going on at a subconscious emotional level. Marketers that understand this and that harness […]

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UIE Article – Four Approaches to Share and Reflect on Our Work

In this week’s article I discuss how to talk about design. Here’s an excerpt from the article: For each of the four techniques, there are variations that modify what they accomplish. For example, one team we recently worked with took a walkthrough and modified it to compare the user stories they’d created to the prototype they’d implemented. […]

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Creating Content Wireframes For Responsive Design

Free Photoshop Tools For Web Designers