UIE Article: Your Job Ad – The Start of a Great Hiring Experience

In today’s article, I tackle the pitfalls and benefits of job ads: to design a great hiring experience, we need to understand the goal of the job. Here’s an excerpt from the article: For many designer candidates, your ad is the first thing they’ll see. It’s the only exposure they’ll have to your organization until […]

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UIE Article – Bending the Protocols: Useful Variations on Usability Tests

I remember my first usability test like it was yesterday, even though it was actually more than 30 years ago. I sat in the newly built lab (first of its kind) and watched the participant through the silvered glass as they struggled with the design we were working on. What I didn’t know then was […]

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The State Of Airline Websites 2015: Lessons Learned

How To Write Inspiring Job Descriptions For UX

2016 Content Strategy Conferences: Any Favorites?

We’ve been collecting the most popular events and conferences for content strategists, writers, and editors over the last few years.  So many to choose from around the world! Here’s the latest list for 2016. (Also see 2015 Content Strategy Conferences.) 2016 Content Strategy Conference Schedule January 2015 February 2015 TED 2016: Vancouver, Canada March 2015 An Event Apart, Nashville, TN Intelligent Content: Content Strategy for Marketers, Las Vegas, NV Search Marketing Expo, San Jose, CA South by Southwest (SXSW), Austin, TX April 2015 An Event Apart, Seattle, WA Custom Content Conference, New York, NY NAB Show: Where Content Comes to Life, Las Vegas, NV NowWhat? Conference: Web...

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