John* was doing his best to be calm, but his frustration was palpable. Jeanine was explaining that there was little chance her group was going to make the numbers for this quarter. “Honestly?” she said. “The numbers weren’t realistic to begin with. It was really unlikely that we were going to make them.” That’s when […]
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Friday, January 29, 2016
Use love words to make customers (and employees) smile
“Words are events, they do things, change things. They transform both speaker and hearer; they feed energy back and forth and amplify it. They feed understanding or emotion back and forth and amplify it.” ~Ursula K. Le Guin Two collection boxes. One says DONATING=HELPING. One says DONATING=LOVING. What would you guess the impact of replacing the word […]
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Designing with Data in China – Opportunity and Risk
In a frog study on personal data, Chinese consumers stood out by placing low value on their own personal data, especially when compared to consumers in Germany and other countries where personal data is more highly valued.
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Innovation with Intention: The Next Evolution for the Experience Designer
By Meg Barbic Published: January 25, 2016 “Experience designers [are] unafraid of remaining in uncertainty and ambiguity when others around them are rushing to cling to the comfort of a ready solution.” Recently, I have been noticing experience designers’ unique balance of soft skills such as communication, creativity, and empathy—in addition to the hard skills they’ve attained in an industry that requires a high level of understanding of new and emerging technologies. At the UX STRAT 2015 conference in Athens, Georgia, I attended some insightful talks and workshops and met a crowd full of people who had all of these things in common. I’ve also noticed that experience designers are inquisitive and have a natural tendency to ask Why?—every time. It is this non-negotiable level of inquisitiveness that gives experience designers a fierceness that makes them unafraid of remaining in uncertainty and ambiguity when others around them are rushing to cling to the comfort of a ready solution. They trust their own design process, which enables them to lead teams to a solution that is driven by the user’s experience. Experience designers are also brave enough to try new things, and they seem to evolve and learn constantly.
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UX Strategy: How to Devise Innovative Digital Products That People Want, Part 2
By Jaime Levy Published: January 25, 2016 This is Part 2 of a sample chapter from the book UX Strategy: How to Devise Innovative Digital Products That People Want, by Jaime Levy, which O’Reilly Media published in May 2015. UXmatters is republishing this chapter with Jaime Levy’s permission. Copyright © 2015 Jaime Levy. All rights reserved. Chapter 2: The Four Tenets of UX Strategy, Part 2 Editor’s Note—We published Part 1 of “Chapter 2: The Four Tenets of UX Strategy,” from UX Strategy: How to Devise Innovative Digital Products That People Want, in the January 2016 edition of UXmatters. If you missed it, give it a read now. Tenet 2: Value Innovation “It is value innovation that disrupts or creates new mental models for people.” As digital product inventors, we must be hyperaware of all the changing digital market dynamics. We must understand how and why people use their digital devices and what defines a successful and failed UX. This is because a user’s first contact with the interface generally determines success or failure. It provides the user with their first impression of your value innovation, and it is value innovation that disrupts or creates new mental models for people. We definitely want to do that.
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