Content Strategy: 3 Great Articles from Q1 2013

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January

In her article “What Drives Readers to Your Content,” Lenna Garbain, provides useful statistics on how to get your content discovered. She proves that “Americans are gravitating toward an exploratory, contextual information-discovery process.”

Some of the statistics touch upon on:

· How much time is spent consuming content

· What influences consumers to click on content

· How consumers determine the quality and trustworthiness of content

What to learn more about content strategy? Watch this short clip on Content Strategy: Separating Content from Information.

February

In the article “Your Content Strategy Should Not Be Real Time,” Michael Brito claims that although every brand should have a newsroom, it should not be the focus their content strategy. “Brands cannot sit around for news to happen and then try to build a story around it. They should already have a story!” He also discusses the need for brands to have a consistent narrative and how that requires planning; highlighting seven considerations brands must have before building a content strategy.

Want to learn more about this topic? Read Content Governance: Why it Matters to Keep Your Content Consistent.

March

Kristina Halvorson talks about a “Content Strategy Roadmap” in this great podcast from User Interface Engineering. She answers some burning questions about whether it’s okay to just sample some pages for a content audit, how to deal with resistant stakeholders and explains the core processes and tools for using content strategy during the design process.

Want to learn more about multi-channel publishing? Read about Pages are Dead: 5 Ways to Break it Gently to your Clients.