Selling Content Strategy to the C-Suite (VIDEO)

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One of the first steps in developing content and creating a content strategy, is understanding the business objectives of your company or institution.

You must learn about sales cycles, different types of media, and expected achievements. Once you are prepared with that information, it is time to approach the Executives, or C-Suite, to convince them to support your proposed content strategy effort.

Learning about how the C-Suite thinks and what is important to them is vital before approaching their corner offices.

After watching these videos (they are in two parts), you will:

• Understand why the sales and business cycle is so important to proving your case for content
• Learn from examples of content strategists who proved their case
• Know what types of data to bring with you to your own C-suite experience
• Understand the lead funnel cycle and how it can match up to your content strategy
• Understand how to set content relevancy to context (meaning how to pick the right types of content to drive the sales cycle and decision journey)

Watch the first part of the presentation:

Watch the second part of the presentation:

Any comments? We would love to hear them!

If you want to read Chris Turner's interview, you can find it here: Confessions of a Content Strategist: Chris Turner.