Thursday, February 26, 2015

Inside the AARP’s Brilliant Baby Boomer Content Marketing Strategy, Featuring Dr. Dre

For his birthday this year, hip hop mogul Dr. Dre got something unexpected: the cover of AARP magazine. Last week AARP, the 38-million-member nonprofit interest group known for serving a community of 50-and-over consumers, created a mock cover of the music industry heavyweight and tweeted it to its 86,000 followers. The move was part of […]


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