By Jim Ross Published: November 9, 2015 “There are still many misconceptions about how to gain an understanding of users and their needs.” It’s a fortunate time for the field of User Experience. Never before have so many people become aware of user experience and the importance of understanding users. Yet, there are still many misconceptions about how to gain an understanding of users and their needs. In this column, I’ll explain and dispel the most common myths and misconceptions about user research. Myth 1: User Research Provides Stunning, New Revelations Those who are new to user research often overestimate the impact of the information it reveals, assuming research will reveal amazing, hidden truths. In our effort to convince clients and project teams to include user research in a project’s activities, we sometimes oversell its benefits and raise their expectations to a point that reality cannot match.
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