By Ronnie Battista Published: November 23, 2015 “A pervasive challenge in our industry is conveying the value of a well-planned strategy for creating a user experience.” A pervasive challenge in our industry is conveying the value of a well-planned strategy for creating a user experience. Anyone who has been a UX professional long enough has at some point been asked, “How do you convince companies and executives that they need to invest in UX?” Were the answer to that question as obvious as it feels like it should be, our jobs would all be a lot easier. Of course, there are countless articles on this subject—notably, one by Jared Spool that I read to remind me I’m not the only one who struggles with this message. So, in this column, I thought I’d share a simple concept I’ve been thinking about in relation to communicating the power of UX strategy. The hypothesis of my experiment: we need to do a better job of communicating that what UX strategy provides is science. When I say science, I mean that the tenets of UX strategy are based on the scientific method.
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