How to personalize your UX design without being creepy

There’s a thin line between getting to know your user, and stalking them. But if you can find that sweet spot of using enough user data to help them, they’ll love you for it. Source: Netflix Personalization is a shortcut to building a bond with your user, all thanks to special privileges through cookies and technologies like geotracking. In fact, not taking advantage of personalization can harm your site, as shown by a 2013 Janrain study. Personalized UX makes your design feel intelligently alive. In this piece, we’ll explain the difference between personalization and customization, helpful tactics for personalizing the…

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