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Customer service can make or break any business; it will either help your business grow or bring it crashing down. According to a study by the Wharton School: reducing customer attrition by five to 10 percent can increase annual profits by as much as 75 percent. Customer service not only includes a trouble-free experience, but by meeting and exceeding your customer’s needs. Customers are not all created equal and customers reward companies that deliver fast, reliable and increasingly dynamic experiences. This is why understanding your customers better is imperative to your business. A Zendesk study says, 40 percent of customers…
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