By Filipp Sapienza Published: December 21, 2015 “Mobiles phones and the Internet help immigrants to maintain ties to their homeland. As a result, immigrants develop a high degree of cultural and technological awareness.” Immigrant Web users comprise a huge demographic for User Experience. According to the United Nations, there are more than 230 million immigrants worldwide—more people than the entire population of Brazil—and according to the United Nations International Migration Report 2013, the numbers are projected to increase in the 21st century. Mobiles phones and the Internet help immigrants to maintain ties to their homeland. As a result, immigrants develop a high degree of cultural and technological awareness. Many identify with multiple cultures at once: the new culture, their homeland, and a third, hybrid identity that is shaped by the technological connectivity between cultures. As immigrants navigate multiple societies, they find that they practice the customs and language of their culture of origin primarily, if not exclusively, in specific situations and among certain people.
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