UX Strategy: How to Devise Innovative Digital Products That People Want

By Jaime Levy Published: December 21, 2015 This is Part 1 of a sample chapter from the book UX Strategy: How to Devise Innovative Digital Products That People Want, by Jaime Levy, which O’Reilly Media published in May 2015. UXmatters is republishing this chapter with Jaime Levy’s permission. Copyright © 2015 Jaime Levy. All rights reserved. From the back cover: “User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want to use. “Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced methods that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.”

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