Twenty years ago, if you were dissatisfied
with a company’s product or business practices, you’d probably stop
buying from them. You might write an angry letter. You might even tell
your friends and family (a whopping 25 people, at best) not to patronize
that business.
But the game has changed with social media. While one angry tweet may
not make much impact, the web allows customers to find and connect with
like-minded parties. Critical mass has never been more within
consumers’ reach. At best, companies strive to be more responsive. At
worst, they now live in fear of these pools of discontent.
Below, in an infographic from
Frugal Dad,
are some compelling examples that illustrate the power of the social
media consumer. Do you have a favorite story about how social outcry
changed the course of business? Share yours in the comments below.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.